Audio search allows users to speak into a device instead of typing keywords into a search query. Voice search technology recognize the speech and then display the results. Voice search programs such as speech-to-text, voice dialing, Google Assistant, Siri, Microsoft Cortana and Amazon Alexa are utilizing voice search capabilities.
Did you know that 50% of all searches will be conducted by voice by next year? Half of all the people going to Google aren’t searching by keywords but using a voice-assisted device to perform a search for them.
Don’t you think that’s something you’ll need to feature into your SEO strategy? Voice searchers have different habits than text searchers, and the devices they’re using take data from SERPs to replay information from the featured snippet box back as their answer.
For example, a text searcher might type “shark diet.” A voice-based search, however, is likely to be more longer tail, like ‘what do sharks eat?’ There’s difference, the voice searches tend to be question-based.
That’s why our second SEO technique is to optimize your website to answer questions if you want to target the people who search by voice.
Voice search on Google has turned into a reliable search platform that is able to lead searchers to the more accurate search results using a single command or question. With voice search strategy, you would craft content that ranks well in regular SERPs and also capitalize on the rising number of voice search queries. Lastly we thank to Forbes for sharing such a practicable experience.
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