The 70% people in the U.S. do some research on the web before they go for shop or get services and rely on web results.
Reportedly, of all the search engines, Google alone is used to conduct over 3.5 billion searches every single day. And around 64% of the traffic goes to the top three organic search results, while more than 76% of users never click on the second search page. This clearly shows that your website needs to rank on the first page of the search engine results to gain more traffic which translates into more conversions and ultimately increased revenue. And this is where you need SEO!
Wikipedia defines Search Engine Optimization (SEO) as “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.” To make it clearer for you, let take a closer look at it. Google keeps updating its algorithms which mean you need to optimize your website to remain at the top of the SERP rankings. To achieve this, digital marketing professionals use SEO methods to boost your web traffic and increase your brand awareness. SEO includes techniques such as keyword targeting, content marketing, backlink building and much more to pull off the top search ranking for a web page. Now you have a basic idea of the SEO.